15 to 45 seconds, 9:16
Hook first reels
A first three seconds built to stop the scroll, on screen text, our own voice. Written, shot and cut by us.
Partnership kit 2026
The family content that makes people believe they could book this too.
Two parents, three children, one carry on each, and a camera that never stops moving. Brands come along for the ride and get footage that looks like a real day, because it is one.
31K+
Followers
Engaged, niche audience
1.5M
Reach, sustained over 1.5 months
Not a spike, how the account performs
435K
Peak single-post reach
Our top-performing reel
58.7%
Aged 25–34, parents
Our core planning-age demographic
What we make
Six formats, all of them filmed on the road.
You get the finished file and the raw footage. Never a brief, never a mood board, never a promise to shoot it next month.
Raw and edited
Family in use footage
Five real people using the product through a real day. Airports, guesthouses, night trains, breakfast tables.
Reel plus photo set
Stay and venue tours
Walkthroughs of hotels, apartments and villas judged the way a family of five actually judges them.
Niche, high intent
Halal lens reviews
Food, prayer space, modest friendly stays. A filter our audience trusts us to apply and almost nobody else applies for them.
20 to 40 images
Photo sets
Lifestyle stills for your feed, your site and your ads. Same shoot, colour graded to your palette.
Ad ready
Founder to camera
A talking head testimonial in English or Urdu, subtitled, cut for paid social as well as organic.
Showreel
Three minutes of what we make.
Shot on drone, action cam, and canon so we capture the wide establishing shots alongside the close, real moments all in the same booking
Stills
The same day, in photographs.
Every shoot returns a photo set as well as the video, so one booking fills a feed, a landing page and an ad account.
Live from the feed
What it looks like when it is working.
These are the real posts, loaded straight from Instagram, so what you see here is what the audience saw.
If a post does not load, tap the caption to open it on Instagram.
The room we are in
Who is on the other side of the screen.
Not a broad lifestyle audience. A specific one: Muslim parents who are seriously considering a life that moves, and who ask us what we packed, what we paid and whether the prayer space was real.
- Top countries
- Pakistan · India · UAE · UK · Saudi Arabia
- Core age
- 25 to 44, parents58.7% aged 25 to 34, 28.4% aged 35 to 44
- Gender split
- 75% women, 25% men
- Growth
- 10K to 30K followers in 30 daysJune 2026
- Reach
- 1.5M over 1.5 consecutive monthsNot a single viral spike. That is the baseline.
- Peak posts
- 435K · 417.5K · 201.9K · 89.9K · 73.9K · 70KReach on our six strongest posts
- Saves
- 5.2K · 4.1K · 3.8K · 3.6K · 2.4KA save means someone is planning to act, not scrolling past
Where we fit
Four rooms we can walk into without explaining ourselves.
01
Travel and hospitality
Stays, transport and tools judged by the hardest test there is: five people, one booking.
- Hotels, villas, serviced apartments
- Airlines, rail, ferries, transfers
- eSIMs, insurance, booking platforms
02
Family and kids
Three children on camera every day, and an audience of parents planning the same leap.
- Worldschooling and homeschool curricula
- Luggage, car seats, travel toys
- Learning apps, books, workbooks
03
Halal and Muslim market
The niche we live in, and the one most brands cannot reach credibly at any price.
- Halal food and travel friendly meals
- Modest fashion, prayer and Umrah essentials
- Islamic finance, halal travel platforms
04
Everyday lifestyle
What actually gets used on the road, shown being used on the road.
- Tech, cameras, chargers, remote work kit
- Skincare, haircare, wellness
- Productivity, banking, language apps
How it runs
Four steps, and you approve before we shoot.
- 01
Brief
You send the product, the goal and any line you need said. We confirm which country we will be in.
- 02
Hooks
We write three hook options and a shot list. You choose before a single frame is filmed.
- 03
Shoot
Filmed on location as part of a real day, with all five of us on camera where the brief calls for it.
- 04
Deliver
Edited cuts plus the raw files in your Drive within seven to ten days, ready to post or run as ads.
Packages
Ways to work together.
Three ways in. Every package is built and delivered by the two of us, no agency layer, no handover to anyone you have not spoken to.
One thing to know before you read on.
Our children appear from behind only. No faces, ever. Brands who have worked with this constraint tell us it is one of the things that makes the content feel most real: you see a family living, not performing.
The Single
One asset. One story. Done properly.
- 1 hook first UGC reel, 15 to 45 seconds
- Script, shoot and edit by us
- Raw footage included at no extra charge
- 1 round of revisions
- 3 months organic usage rights
The Set
Three different hooks, one coherent shoot.
- 3 UGC reels, each with a different hook and angle
- 10 lifestyle stills from the same shoot
- All five of us on camera, two adults and three children
- 2 rounds of revisions
- 6 months organic and paid usage rights
The Journey
For brands that want to be part of where we are going, literally.
We travel to extraordinary places. The Karakoram. Mountain villages. Ancient cities. Coastal routes. Brands that partner with us on The Journey get content no studio shoot can replicate: real families, real landscapes, real moments that convert because they are true.
- Monthly retainer across a route or season
- 4 to 6 assets per month, shot in new locations
- Stay or venue and travel covered by the brand as part of the arrangement
- Priority turnaround
- 12 months full usage rights across all platforms
- Aerial/drone footage included
We come to you.
Add ons
Available across all packages.
- Aerial/drone footage
- $150 - $200
- Additional hooks from the same shoot
- $75 per hook
- Extended usage rights beyond the package window
- Rate on request
- Exclusivity within your category for the duration of usage
- Rate on request
- Vertical and horizontal cuts for multi platform use
- $50 per cut
- Additional aspect ratios for paid ad testing
- $50 per format
A note on where we shoot
We are based between Pakistan and Europe and travel extensively through South Asia and the Muslim world. Our content is shot on location in mountain villages, on hiking trails, in guesthouses and on ferry decks. We do not shoot in studios. If your product needs a controlled environment, this is probably not the right fit. If it needs to look like it belongs in a real life, it does here.
Bookings
Not sure which fits?
Tell us what you are working on and we will tell you honestly which package makes sense, or whether something custom works better.
One step is enough
You do not need a plan. You need the first thing.
Open one free guide tonight. That is genuinely how this started for us. One document, read properly, acted on the same week.